WAEC Marketing OBJ 2025
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WAEC Marketing Essay 2025
Number 1
(1a)
(i)Industrial printer
(ii)Packs of noodles
(1b)
(i)Purpose
(ii)Target Market
(iii)Purchase Decision Process
(iv)Quantity and Frequency
(1c)
(i)Problem Recognition: Mr. John recognized the need for food for his daughter’s birthday party.
(ii)Information Search: He would gather information about different types of food suitable for the party, including noodles, considering factors like taste, convenience, and budget.
(iii)Evaluation of Alternatives: Mr. John would evaluate different brands or types of noodles based on criteria such as price, quality, and his daughter’s preferences.
(iv)Purchase Decision: After evaluating the options, Mr. John would make the decision to purchase a specific brand or type of noodles.
(v)Post-Purchase Behavior: After the purchase, Mr. John might evaluate his satisfaction with the noodles, considering whether they met his expectations for the party, which could influence future purchasing decisions.
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Number 2
(2a)
Sales promotion is a marketing technique used to stimulate demand for a product or service.
(2b)
(i) Coupon: A ticket for a financial discount.
(ii) Sample: Free product to experience it.
(iii) Premium: An item offered free or at a reduced price with a purchase.
(iv) Contest: A competition where consumers can win prizes.
(2c)
(i)Targeted Audience: Magazines often cater to specific interests or demographics, allowing advertisers to target their messages to relevant audiences more effectively.
(ii)Long Shelf Life: Magazines can be kept for weeks or even months after publication, providing a longer exposure time for advertisements compared to other media like newspapers or television.
(iii)High-Quality Reproduction: Magazines offer high-quality paper and printing, which can enhance the visual impact of advertisements and make products look more appealing.
(iv)Engaged Audience: Readers of magazines are often highly engaged with the content, which can translate to a more receptive audience for advertisements.
(v)Credibility and Authority: Advertisements in reputable magazines can benefit from the publication’s credibility and authority, potentially increasing trust in the advertised products or services.
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Number 3
(3a)
(i)Storage and Warehousing: Distributors would store the confectioneries in their warehouses, ensuring that the products are safely kept and readily available for sale.
(ii)Transportation: They would be responsible for transporting the products from Premium Ltd’s manufacturing facilities to their own warehouses or directly to retailers.
(iii)Inventory Management: Distributors would manage their inventory levels, ensuring they have enough stock to meet demand without overstocking.
(iv)Sales and Customer Service: Distributors would handle sales transactions, provide product information, and offer customer service to retailers or other customers.
(v)Order Processing: They would process orders from retailers or other customers, ensuring that the products are delivered correctly and on time.
(3b)
(i)Cost: The company would evaluate the cost of different transportation modes (e.g., truck, rail, air) and choose the one that balances cost with service requirements.
(ii)Speed and Reliability: The speed of delivery and the reliability of the transportation mode would be crucial, especially for perishable goods like confectioneries.
(iii)Product Safety: Premium Ltd would consider the safety of its products during transportation, ensuring that the chosen mode protects the products from damage or spoilage.
(iv)Capacity and Flexibility: The company would assess the capacity of the transportation mode to handle the volume of products and its flexibility in terms of delivery schedules and routes.
(v)Environmental Impact: Depending on the company’s values and policies, it might also consider the environmental impact of different transportation modes and choose the most sustainable option.
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Number 4
(4a)
A market union refers to an organization or association that represents the interests of traders, vendors, or businesses operating within a specific market or industry.
(4b)
(i)Advocacy and Representation: They advocate for the interests of their members in front of local authorities, government bodies, and other stakeholders.
(ii)Conflict Resolution: Market unions can mediate disputes between members or between members and external parties, helping to resolve issues in a fair and timely manner.
(iii)Training and Support: They may offer training programs, workshops, or other forms of support to help members improve their business operations, comply with regulations, and enhance their skills.
(iv)Negotiation and Lobbying: Market unions negotiate with authorities on issues such as market fees, infrastructure improvements, and regulatory compliance, aiming to create a more favorable business environment for their members.
(4c)
(i)Protection: Packaging protects the product from damage, contamination, or spoilage during transportation and storage.
(ii)Identification: It serves as a means of product identification, conveying important information such as the product’s name, ingredients, and instructions for use.
(iii)Marketing Tool: Attractive packaging can serve as a marketing tool, drawing the consumer’s attention and differentiating the product from competitors.
(iv)Convenience: Good packaging can enhance the convenience of a product, making it easier for consumers to use, store, or transport the product.
(v)Brand Image: Packaging can contribute to the brand image, reflecting the quality, values, and personality of the brand, which can influence consumer perceptions and loyalty.
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Number 5
(5a)
E-marketing, also known as electronic marketing or digital marketing, refers to the promotion of products or services using digital channels such as search engines, social media platforms, email, and websites. It encompasses a wide range of marketing activities that leverage the internet and electronic devices to connect with potential customers.
(5b)
(i)Global Reach: E-marketing allows businesses to reach a global audience, breaking geographical barriers and expanding their customer base beyond local markets.
(ii)Cost-Effectiveness: Compared to traditional marketing methods, e-marketing can be more cost-effective, offering measurable returns on investment and the ability to target specific audiences.
(iii)Personalization: E-marketing enables businesses to personalize their messages and offers to individual customers based on their preferences, behaviors, and demographics.
(iv)Real-Time Engagement: Through e-marketing, businesses can engage with customers in real-time, responding to inquiries, feedback, and concerns promptly, which can enhance customer satisfaction and loyalty.
(5c)
(i)Market Expansion: International marketing allows companies to expand their market reach beyond their domestic borders, potentially increasing sales and revenue.
(ii)Diversification: By entering international markets, companies can diversify their revenue streams, reducing dependence on any single market and mitigating risks associated with economic fluctuations in one country.
(iii)Competitive Advantage: Companies that successfully market their products or services internationally can gain a competitive advantage over rivals that operate solely in domestic markets.
(iv)Economies of Scale: International marketing can lead to economies of scale in production, marketing, and distribution, as companies can spread their fixed costs over a larger volume of sales.
(v)Access to New Customers: International markets offer access to new customers with different needs, preferences, and purchasing behaviors, which can lead to the development of new products or services tailored to these markets.
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Number 6
(6a)
(i) Supply: In marketing, supply refers to the quantity of a product or service that producers or suppliers are willing and able to offer to the market at a given price level.
(ii) Wants: Wants are desires or wishes for specific products or services that are not necessarily essential but are considered desirable by consumers.
(6b)
Wox Ltd (Marketing and Product Concepts)
-Marketing Concept Features
(i)Customer Focus: The marketing concept emphasizes understanding and meeting the needs and wants of customers
(ii)Integrated Approach: It involves coordinating all activities within the company to deliver customer satisfaction and long-term profitability.
-Product Concept Features
(i)Quality Focus: The product concept assumes that consumers will favor products that offer the most quality, performance, and features.
(ii)Continuous Improvement: Companies following the product concept often focus on continually improving their products to meet or exceed customer expectations.
Manti Ltd (Production and Selling Concepts)
-Production Concept Features:
(i)Efficiency and Cost Reduction: The production concept focuses on achieving high production efficiency, low costs, and mass distribution.
(ii)Assumption of Demand: It assumes that consumers primarily want affordable and available products.
-Selling Concept Features
(i)Aggressive Selling: The selling concept focuses on aggressive selling and promotional efforts to convince consumers to buy a product.
(ii)Focus on Sales Transaction: The emphasis is on making sales rather than on understanding and meeting customer needs.
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